How to Run for Office
A 28-page guide for first-time conservative candidates and campaign managers. Built from fifteen years of running winning campaigns at every level.
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How to Run for
Office
A guide for first-time conservative candidates and campaign managers
Twelve chapters. No filler.
Every chapter built from real campaigns. The mistakes most candidates make. The disciplines the winning ones share. The paperwork no one explains until it's too late.
- 01Assessing your candidacy
- 02The nomination process and paperwork
- 03Building your platform
- 04Fundraising
- 05Campaign budget
- 06Building a campaign team
- 07Vendors
- 08Day-to-day operations
- 09Building your presence
- 10Media
- 11Field operations
- 12Election Day
Why I wrote this.
Most consulting firms don't write guides like this — there's no money in giving away the playbook for free. But the candidates who need it most are the ones who can't afford a consulting firm anyway. So here it is.
This guide is the starting point. If you find it useful, the deeper training — the course, the mastermind, and 1:1 consulting — is where Rightward goes from here. But the guide stands on its own. Read it. Use it. Pass it to someone who's considering a run.