Rightward — Setting the Course
The Course

The complete training.

Twelve chapters of structured video training for first-time conservative candidates and campaign managers. Worksheets, templates, and lifetime access. Everything a serious campaign needs to start strong and finish stronger.

In development — join the waitlist to be the first to know.

Curriculum

Twelve chapters. Built from real races.

  1. 01

    Foundations

    Assess your candidacy honestly. Decide what kind of race you're running and what it will cost you — in time, money, and reputation.

  2. 02

    Paperwork & Compliance

    The filings, deadlines, and disclosures nobody walks you through. Stay legal and stay focused.

  3. 03

    Platform & Message

    Build a platform that holds up under pressure. Translate beliefs into language voters actually hear.

  4. 04

    Fundraising

    How to ask, who to ask, and the systems that make repeat donors. Call time without the cringe.

  5. 05

    Budget & Burn

    Build a budget that survives contact with reality. Where to spend, where to cut, and what to never skimp on.

  6. 06

    Team & Vendors

    Hiring a campaign manager, finding consultants who won't waste your money, and managing volunteers.

  7. 07

    Daily Operations

    The cadence of a winning campaign — week by week, month by month, from filing to Election Day.

  8. 08

    Brand & Presence

    Logos, signs, website, social. The visual discipline that makes a small campaign look serious.

  9. 09

    Earned & Paid Media

    Working with reporters. Buying mail, digital, and broadcast without getting fleeced.

  10. 10

    Field Operations

    Door knocking, phone banks, and the data that tells you whether any of it is working.

  11. 11

    GOTV

    The final 96 hours. Targeting, turnout, and the tactical decisions that decide close races.

  12. 12

    Election Day & After

    Poll watchers, the war room, and what to do — win or lose — the morning after.

Who it's for

For the candidate the consulting class won't take a meeting with.

If you're running for school board, city council, mayor, statehouse, or any race below the federal level — and you've realized nobody is coming to save you — this course is for you.

It's also for the first-time campaign manager who got handed a candidate, a budget, and a six-month runway, and isn't sure where to start.

Waitlist

Get on the course waitlist.

Be the first to know when the course opens.